Want to learn about the commercial photography business?
With the blogging industry evolving over the past years, we heard so many bloggers asking for more information about how to sell their photography commercially. We heard you and put together this 10 part course to help that focuses on the business of photography. This course is your blueprint to help you navigate transforming your photography into an asset and working as a commercial photographer. We realized there were no comprehensive resources out there that drew comparisons and explained the differences between commercial photography and blogging/influencer content. We love the sense of community in blogging and wanted to make this information accessible and available in one place.
Here's some of the questions we answer:
What's the difference between being paid as a blogger and being paid as a photographer?
How do you estimate for a photo shoot?
Where do I start if I want to sell stock photography?
Who is this course for?
This course for bloggers who would like to expand their photographic services into the commercial space. We noticed that bloggers are being asked by companies to provide images, coordinate photoshoots, and price out photography for uses that go beyond their blog and social channels.
If you’re a blogger and have wanted to sell your photographic services to companies, or sell stock, that’s commercial photography and this class is for you. We recommend this course for advanced bloggers who are working with sponsors, using a DSLR in manual and have an understanding of photo editing programs and file formats. You are well versed in photography and on the verge of making it a career.
This class is not a technical nor creative class, but a photography business class. If you are a new blogger who wants to be a photographer we recommend blogging and shooting a few years before taking this class.
What is commercial photography?
It’s when images are used to help sell, market or advertise for a company. The company uses the images for different purposes to promote themselves. For example, commercial photography focuses on working with companies, while other types of photography, like wedding photography, focuses on working with consumers.
And what's the difference when I work with sponsors?
When you work with sponsors, the content you create generally lives on your blog and social media outlets. It's the audience you created. The sponsors want to get their name in front of an audience you have a relationship with. It's not too different than paying for ad space in a magazine, or a company paying a celebrity to endorse a product. In the commercial world, we create images for the companies, and the company uses the images to promote their product or interests. Our personal social networks are not involved.
Join us on Facebook!
We understand this is a whole new world and you might have questions or need support. We created a Facebook group where you can ask questions and get support from other members, plus chime in if you know the answer to issues that arise.
William and Susan are a photography team who share a single vision. Both attended Savannah College of Art and Design, William studied photography and Susan studied design. After moving to NYC and each pursuing individual careers, a natural evolution occurred and they began collaborating and creating as a team. Now, both behind the camera, they photograph for clients like Chipotle, Crate and Barrel and Stouffers. The Brinsons are also bloggers and influencers with an Instagram following over 85,000 and have collaborated with HP, GMC and Woodford Reserve. William and Susan teach traditional photography, iPhoneography and have lectured on the creative process as well as a variety of photography topics.